.png)
.png)
.png)
Industry:
Beauty Education
Beauty Education Marketing Case Study: 6,000+ Leads for a New Makeup Course on a Lean Budget
Business Name:
Advanced Makeup Academy
About The Client:
Advanced Makeup Academy is a rising name in the beauty industry, offering training programs and an exclusive product range to aspiring makeup artists. As a growing academy, they needed to build awareness and enrollment quickly, without the marketing budget of an established beauty education brand.
The Challenge
Advanced Makeup Academy wanted to boost brand awareness and attract aspiring makeup enthusiasts to a bold offer: free makeup classes, paired with promotion of their exclusive product range all while working with a minimal advertising budget.
Our Strategy
We built the campaign from the ground up rather than adapting an existing template:
Fresh ad creatives designed specifically for the beauty-education audience
Engaging ad funnels built to move interest through to genuine enrollment intent
Smart targeting engineered to capture both attention and trust simultaneously, since a free-course offer needs to overcome "what's the catch" skepticism
The Results
A total of 6,000+ leads generated with a total reach of over 100,000+ beauty enthusiasts with a minimal budget.
The campaign didn't just generate leads, it positioned Advanced Makeup Academy as a go-to destination for aspiring makeup artists while simultaneously driving product sales through authentic engagement.
Why This Matters if You're Evaluating a Marketing Partner for an Education or Course-Based Business
Free-offer lead generation is easy to inflate with low-quality signups.
What makes this case study meaningful is that the same campaign built both a lead pipeline and product sales momentum at once proof of a strategy built around genuine community-building, not just a lead magnet designed to hit a number.