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Industry:
Beauty & Wellness Services
New Service Launch Case Study: 100+ Leads in 7 Days for Dot Hair Removal's Home Visit Offering
Business Name:
Dot Hair Removal
About The Client:
Dot Hair Removal is a Bengaluru-based hair removal service provider preparing to launch something new to their market: home visit treatments, bringing professional-grade hair removal directly to clients rather than requiring a salon visit.
The Challenge
A new service launch carries a specific kind of pressure that ongoing marketing doesn't: there's no existing demand pattern to optimize against, no past campaign data to learn from, and a narrow window to prove the concept before momentum fades.
Dot Hair Removal needed to make the case, fast, that home visit treatments were both credible and convenient enough to trust with an at-home appointment, a bigger ask of a first-time customer than simply walking into a salon.
Our Strategy
We built a targeted lead generation campaign specifically engineered around the launch, rather than a generic "book now" push:
Brand consultation and identity work to position the home visit service as a premium convenience offering, not a lower-tier alternative to the salon experience
Video marketing and editing to visually demonstrate the professionalism and hygiene of the at-home service, critical for overcoming the trust gap of inviting a provider into one's home
Precision-targeted Meta Ads aimed at Bengaluru residents actively seeking convenience-driven personal care services
Market research to identify the specific messaging angles (time savings, privacy, professional-grade results) that would move a first-time home-visit customer to book
The Results
MetricResultHigh-quality leads generated100+ high quality leads generated in a time frame of 7 days. The Outcome: A successful new-service launch and market foothold in Bengaluru.
Beyond the immediate lead numbers, the campaign positioned Dot Hair Removal as a genuine pioneer of the home-visit model in their market setting up ongoing growth well past the initial launch window.
Why This Matters if You're Evaluating a Marketing Partner for a New Service Launch
Launching a brand-new service is fundamentally different from marketing an established one, there's no historical performance data, no proven customer base, and real trust barriers to clear.
This case study shows what's possible when brand positioning, trust-building creative, and precise targeting are handled as one integrated launch strategy, not an afterthought bolted onto a generic ad campaign.
If you're evaluating a performance marketing partner for a new product or service launch, ask them how they'd solve for zero historical data, this is our answer.
