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Industry:
Real Estate
Real Estate Marketing Case Study: Lead Generation for Godrej Lakeside Orchards
Business Name:
Godrej Authorised Channel Partner
About The Client:
Our client operates as an Authorised Channel Partner for Godrej Properties, promoting Godrej Lakeside Orchards to prospective buyers in a market where brand trust in Godrej is high, but competition among channel partners for the same buyer pool is intense.
Our Strategy
With a healthier budget to work with, we built a campaign around demonstrating the project rather than just describing it:
Video marketing to showcase the project in a way static listings couldn't
Infographics breaking down the project's amenities, layout, and value proposition into genuinely digestible visuals
Advanced targeting on Meta Ads, layering demographic, behavioral, and intent signals to reach serious buyers rather than broad real estate browsers
The Results
500+ leads generated with 50 deals closed that's a 10% conversion rate.
Why This Matters
This is one of the strongest results in your entire real estate portfolio, 50+ closed deals is a genuinely rare number to show in a case study, and it demonstrates what's achievable for a Godrej Authorised Channel Partner when video and infographic-led creative are paired with properly layered Meta Ads targeting, rather than static listing ads alone.