.png)
.png)
.png)
Industry:
Real Estate
Real Estate Marketing Case Study: Lead Generation for Phoenix Kessaku
Business Name:
Phoenix Authorised Channel Partner
About The Client:
Our client operates as an Authorised Channel Partner for Phoenix, promoting Phoenix Kessaku to prospective buyers another entry in The Axiom Grid's growing portfolio of channel partner real estate campaigns across Bengaluru's major developers.
Our Strategy
We targeted three distinct audience segments simultaneously:
The whole of Bangalore, for local buyers and investors
Dubai, capturing NRI and overseas buyer interest specific to the Gulf market
UHNWI (Ultra-High-Net-Worth Individuals), a specialized segment requiring different messaging and targeting sophistication than mainstream real estate audiences
The Results
Leads generated: 50+Deals with 4 deals closed. Targeting locations like Bangalore, Dubai and UHNWI segment.
Why This Matters if You're Evaluating a Real Estate Marketing Agency for a Premium Project
Marketing to UHNWI buyers and an international audience like Dubai simultaneously with a local Bangalore campaign requires a fundamentally different level of targeting sophistication than a standard listing campaign.
4 closed deals from a smaller, precisely-targeted lead pool proves that reaching the right high-value buyer matters more than reaching the most buyers.